About us
Verdify is an award-winning FoodTech company that develops trusted software for personalising online meal inspiration. Our mission is enabling people to make better food choices for personal and planetary health.
Verdify’s engine currently powers our personalised nutrition platform Swapmeals.com. The technology is also active on e-commerce platforms and popular food blogs to inspire vast numbers of consumers with personalised recipe content.
Vision
Better food choices - at massive scale - are critical for lowering pressure on healthcare systems and the environment. Verdify is determined to become a key driver in the global shift towards healthy and sustainable eating. This is done by offering enabling technology for meal personalisation to companies in the food sector and offering a trusted personalised nutrition platform to consumers.
Key numbers
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Inspiring over 40.000 persons per month in the UK and the Netherlands on Swapmeals with fully personalised and shoppable recipes
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Generating up to 250.000 product impressions per month for future-fit food brands in our partner network
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Gathering real-time information on the food interests of 3 million shoppers
Core values
Verdify aims to create lasting impact on people’s lives through enjoyable, healthy and sustainable eating. Towards this vision, Verdify has established a set of core values and principles on which the company navigates. The core values and principles are:
Evidence based information
We will only communicate a claim about food and health when there is sufficient supporting data from peer-reviewed articles or accepted claims by regulatory authorities.
Transparency and openness
We will provide open access to the background of food claims in layman's terms for any user to form an independent opinion. Honesty and full transparency are ingrained in all our interactions with the end-user and partners.
Health focussed
The vast majority of the ingredients, food products and recipes used on our platform fit into a generally healthy diet and we exclude high amounts of refined sugar, salt and/or saturated fats, except in recipes targeted at users with special needs.
Privacy and user control
Users can maintain control over their personal data and have the option to remove their personal profile permanently. We adhere to the principles of GDPR and respect data privacy.
Positive work culture
We nurture an open and collaborative work culture, where we value working and learning together in a respectful and open way, while caring for our team members.
Healthier environment and planet
We will continuously strive to offer products and recipes in an environmental positive way by encouraging seasonal, local produce and minimising food wastage.
Tech platform
Verdify’s recipe personalisation software can map the composition of virtually all recipes on the internet and tailor them according to personal and planetary needs. A proprietary swapping algorithm replaces non-matching ingredients with suitable alternatives whilst another algorithm ‘rewrites’ the recipe instructions according to the new composition. The software makes sure the result is still tasty and nutritious. Verdify can enable personalisation on any other recipe platform with its engine, as well as link recipes to the digital shopping basket of local retailers.
Meet our team
Jochem Bossenbroek
Founder, CEO
Entrepreneur in life sciences and nutrition
Sandrin Bergheanu
Co-Founder & Advisor
Physician-clinical pharmacologist
Rutger Kramer
Strategic Advisor
Experienced software development leader
Fleur Pasman
Chief Operating Officer
Registered clinical dietitian
Vicky Dimcevska
Nutrition Content Manager
Registered dietitian and nutrition expert
Jennifer Klein Gunnewiek
Research & Innovation Manager
Dietitian and nutrition expert
Hein van Es
Chief Marketing Officer
Experienced marketeer and innovation strategist
Kassim Yassin
Head of Commercial
Digital marketing expert
Giulia Finotto
Nutrition Content Manager
Food technologist
Alessia Carrafiello
Project Manager and Nutritionist
Dietitian and nutrition expert
Colette Broere
Business Administrator
Bernadette Dijkhuizen
Head of Digital Partnerships
Martje Lüeße
Junior Research Analyst
Tim Wedde
Software & A.I engineer
Machine learning, digital architecture
Britt Raafs
Creative Full Stack Developer
Front end developer and designer
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Gerard den Heeten
Business Development Manager
Lauri Lujala
Lead Software Engineer
Artificial Intelligence
Casper Meijer
Lead Software Engineer
Experienced software developer
Antonio Mattia Arbues
Software Engineer
Product Design
Alexandru Dumitru
Software Engineer
Experienced Software Engineer
Matyi Szeiler
Nutrition Data Analyst
Borja Docampo Álvarez
Software engineer
Experienced Software Engineer
Gemma Sixsmith
Business Development / Relations Manager